Michelle Strydom

Sales Coach

Michelle Strydom is a global behavioural and commercial performance expert, revenue growth advisor, and Founder & CEO of The SMG Group. She brings over 20 years of frontline and executive leadership experience, having led multicultural B2B sales and retention teams — increasing average contract values from $1.5M to $7.5M, boosting conversion rates from 12% to 65%, and sustaining 98% client retention. A certified DISC, Motivators, and EQ Analyst, and a Goleman EQ Certified Coach, Michelle turns behavioural intelligence into measurable commercial performance.

Key Facts

Years Leadership Experience

20+

Avg. Contract Value Increase

$1.5M to $7.5M

Conversion Rate Growth

12% to 65%

Sustained Client Retention

98%

Professional Certifications

DISC, Motivators, and Goleman EQ