The Sales Expertise
Michelle Strydom
Sales Coach
Michelle Strydom is a global behavioural and commercial performance expert, revenue growth advisor, and Founder & CEO of The SMG Group. She brings over 20 years of frontline and executive leadership experience, having led multicultural B2B sales and retention teams — increasing average contract values from $1.5M to $7.5M, boosting conversion rates from 12% to 65%, and sustaining 98% client retention. A certified DISC, Motivators, and EQ Analyst, and a Goleman EQ Certified Coach, Michelle turns behavioural intelligence into measurable commercial performance.
Key facts
- Years Leadership Experience
- 20+
- Avg. Contract Value Increase
- $1.5M to $7.5M
- Conversion Rate Growth
- 12% to 65%
- Sustained Client Retention
- 98%
- Professional Certifications
- DISC, Motivators, and Goleman EQ